The new Microsoft ads which have finally responded Apple’s more direct and hard-hitting approach towards Redmond themselves have been (justifiably) applauded far and wide. After the lukewarm reception which the Bill Gates and Jerry Seinfeld ads received, Microsoft’s second wave of ‘I’m a PC’ ads thankfully fared rather better. Then, in recent weeks Microsoft has aired a series of ads showing Lauren and Giampaolo with a certain budget shopping around for laptop PCs. The key points highlighted in the ads are the vast range of choice for hardware running Windows and, perhaps more crucially, the fact the shoppers quickly dismiss Apple as a viable option because of the extortionate prices they charge for their hardware (which the bevy of Mac fanboys out there remain perpetually blind to of course).
And now with the release of a series of UK ads (such as Danni above) Microsoft have really upped the ante. Specifically designed to showcase the simplicity of MS software, these ‘charming’ ads have gone down an absolute storm. As Paul Thurrott pointed out in his blog:
[w]hat's so perfect about these ads, of course, is that they cannot be attacked. While Macworld and every Mac fanatic site on earth are busy deconstructing the "Laptop Hunter" ads and "Apple Tax" stories with frenzied and increasing desperation, there is absolutely nothing that Apple or its crazy fanatic followers can do to counter these cute kids using Windows. Any retort would just look stupid and mean-spirited.
You can view the other UK ads here.
Love it.
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