Privacy Imperatives for Customer Data: Interview with Jordana Beebe

Business Week magazine is running an interview with Jordana Beebe of the Privacy Rights Clearinghouse about the Better Business Bureau's Basic Rules for Businesses on Protecting Personal Information .

Privacy Imperatives for Customer Data:

"Smart Answers columnist Karen E. Klein recently spoke with Jordana Beebe, communications director of San Diego-based Privacy Rights Clearinghouse, a nonprofit consumer advocacy organization, about identity theft, a new set of business privacy guidelines released by the Better Business Bureau, and how both companies and consumers can protect themselves as more and more information goes digital. Edited excerpts of their conversation follow..."