I was amused to see the proposed new logo for the Office for Government Commerce in the comment section of The Times today. Costing £14,000 (I could have mocked one up in Photoshop for just a snip of that price) the new, sleek, modern logo is great, until turned 90 degrees clockwise.
Now I'm back at home, I've checked it out on the Times site who claim that OGC are planning to proceed with it:
Apparently they are pressing ahead with it anyway. A spokesman for the OGC said (I kid you not) this:
We concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend.
That's a firm grip, all right!
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